According to the Matatlan’s Myth, the Duendes* (bin binich) of valley protect and take care of magueys, so if you harvest without their blessing, every distilled maguey produces an hallucinatory and crazy effect.
Amor de Maguey was the daughter of one Mezcal’s lord in Matatlan, she was the only one accepted by the duendes to play around and get the blessing in every maguey touched by her. Therefore every Amor de Maguey produces a sweet and smooth effect of happiness, joy and love… A love of maguey.